> ## Documentation Index
> Fetch the complete documentation index at: https://developer.voyado.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Loyalty product

> Point account data for tracking loyalty program engagement and rewards activity

**Use this share to understand your customers' loyalty program engagement, track promotion usage, point accumulation and redemption patterns, and analyze customer lifetime value through rewards activity. This data helps you identify your most engaged customers and optimize your loyalty program strategy.**

<Tip>
  This product only contains **point account data** at this time. Promotion data is still in the [Engage Data product](/docs/delta-sharing/engage-data-product).
</Tip>

## point\_account

Tenant column identifier: <code>tenantId</code>

The <code>point\_account</code> table stores the current state of each customer's point account, including their point balance and account metadata. Use this table to understand your customers' point balances and track changes over time. You can join this table with contact data to segment customers by their point holdings or identify high-value loyal customers.

| Column name        | Type      |
| ------------------ | --------- |
| tenant\_id         | STRING    |
| point\_account\_id | STRING    |
| contact\_id        | STRING    |
| balance            | DOUBLE    |
| modified\_on       | TIMESTAMP |