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Voyado Engage

Centric inPosition OBP (POS)

Multimarket support

OBP can hold separate loyalty programs for one client where they have one program for each country. Each Loyalty program can be connected to a specific Voyado instance by specifying, in OBP which Voyado tenant should be connected to what loyalty program.

It is also possible to connect all loyalty programs towards one tenant in Voyado. This can be applied as long as the logic of your reward program is the same in all markets.

Loyalty account id

Each loyalty program holds a loyalty account id which needs to be defined during the project.

Contacts

New customer

Contacts are created real-time in Voyado through inPosition where you have the option to choose between these three parameters :

  • Mobile phone

  • SSN (Only Swedish)

  • Email

Contact registrations from other sources than POS are first created in Voyado and then exported via file into OBP.The key value of the integration is CustomerID (OBP) connected to externalId (Voyado) which is set by Voyado.

Third party lookup

If you are connected to DNB:s services (former Bisnode) then an address lookup will be done when a customer is created with SSN or a mobile phone number which allows you to fetch personal information of the customer.

A new dialog will appear with the customer information already filled out and allows staff to do a face to face validation of the customer information provided and edit it if incorrect.

Customer updates

All customer changes in Voyado will be exported to OBP by a XML file export.

Search customer

Since the search of a customer is initially made towards OBP and not Voyado, inPosition allows you to search for a customer with several parameters (firstname, email, address etc).

If the customer is not to be found in OBP then it does a lookup towards Voyado. If it exists in Voyado, the customer is saved in the OBP registry and if not, the customer is created in both platforms.

Note

Only one parameter (ema) is used when doing the lookup towards Voyado.

Receipts

Purchases and returns are sent from OBP in file-based format every 5 minutes. The entity in OBP is called POSLog.

Multi-channel promotions (Activation voucher template)

Creation

Created promotion templates in Voyado are linked to something called Coupon Template in OBP. In OBP there are three layers of a promotion, Promo packCoupon template > Customer coupons.

There is the “Promo pack” which is the basis of the Coupon template and that is where you determine what rules to apply to the promotion in OBP. The Coupon template is what Voyado will refer to when retailers create their promotion. When assigning a Promotion/Coupon template to customers through Voyado then Customer coupons will be generated in OBP.

Monetary and percentage discounts

OBP needs to have 2 different promo pack templates set on their end. They need to create a template with an ActivationVoucherID = 100 which is connected to a percentage discount and an ActivationVoucherID = 200 which is connected to a monetary discount. Voyado controls the value of that discount and will override the value in OBP.

Example:

If the template in OBP has a value set to 0% discount and in Voyado you set a value to be 20% then Voyado will override the 0 to a 20 percentage discount.

Other various discounts

In OBP you are able to create more advanced discounts like: 20% off a certain product or article group. These discounts can also be referred to with a multi-channel promotion of type EXTERNALOFFER in Voyado by setting the external code to be the same as the ActivationVoucherID in OBP.

Assignment

Once you have assigned the promotions in Voyado, they will be exported by file to OBP and enabled in the POS.

Redemption

Promotions are redeemed through the POSLog (Receipts) and these are sent to us every 5 minutes.

Reward vouchers

Assignment of vouchers

Voyado is master of generating the reward vouchers which are connected to e-vouchers in OBP. When vouchers are generated in Voyado, they are exported file-based and created in OBP.

Redemption of vouchers

The redemption of vouchers is not sent in real-time yet they are redeemed through the POSLog (Receipts) that are imported into Voyado (every 5 minutes).