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Identification of products/articles

Elevate unleashes powerful features, but to utilize them, both Engage and Elevate must be able to identify the stock keeping unit (SKU) code of a purchasable item.

In Engage the SKU is a standard article property. Elevate, however, refers to articles as products, and the variations of the products as variants. Each product and variant has a unique key in Elevate. An Elevate variant must have a variantKey value corresponding to the article SKU in Engage.

Tracking events -- product views, product clicks, purchases, adding to favorites -- use the SKU/variantKey to share valuable customer interactions. To be able to exchange such data between Engage and Elevate, both systems need to be able to identify the product code (SKU/variantKey). That’s also the case for purchase data in a transaction for a physical store. The transaction will contain the SKU and/or EAN code.

Here is an example of an Engage productview tracking event:

    "t": "productview",
    "i": "art-321-1123",
    "ca": "WOMEN > SHIRTS > Coco ",
    "ci": null,
    "ti": "2022-05-20T18:08:58.926Z",
    "te": "coco",
    "id": "VA507.2050216525",
    "s": "VA507.1012665165",
    "ns": false,
    "ua": "Mozilla/5.0",
    "l": "en-us",
    "re": "",
    "url": ""

And this is an example of an Elevate purchase (order) event payload:

  "lines": [
      "variantKey": "art-321-1123",
      "quantity": 1,
      "sellingPrice": 60

An AI/ML module will be able to recognize the article with art-321-1123 in both suites and realize it is the same one. Each system can relate to the article if they both use the same SKU / variantKey.