Pay attention with the fields of type “datetime” below as several formats are used.
| Field | Data type | Description |
|---|---|---|
| id Example: “0C1216A2-E0F2-4682-A377-A982009D737A” | GUID | The unique contact ID generated by Customer Engagement |
| isDeleted Example: “0” | boolean | Whether a contact is deleted or not |
| deletedOn Example: “2020-01-01T00:00:00” | datetime | When the deletion happened |
| deletionReason Example: “DECEASED, MANUALLY_REMOVED” | varchar | Why the deletion happened |
| firstName Example: “Jane” | string | First name |
| lastName Example: “Doe” | string | Last name |
| street Example: “Janes street 12” | string | Street address |
| zipCode Example: “123 45” | string | Postal code |
| city Example: “Stockholm” | string | City |
| email Example: “jane.doevoyado.com” | Email address | |
| mobilePhone Example: “+46123456789” | mobilephone | Mobile phone number |
| countryCode Example: “SE” | countrycode | Country code |
| socialSecurityNumber Example: “199101010101” | socialsecuritynumber | Social security number (actually the Swedish the personal identity number or Finnish personal identity code) |
| gender Example: “Female” | string | Gender |
| age Example: “29” | int | Age |
| createdInStore Example: “03591CA1-706A-4F9D-89DA-A97600D23FB7” | string | Recruitment store |
| store Example: “51C5FFB2-B8E9-455B-9102-A976009CACEA” | string | Regular store |
| careOf | string | Care of address |
| country Example: “Sweden” | string | Country |
| birthDay Example: “1991-01-01” | date | Birth date |
| memberNumber Example: “1234567890” | sequence | Customer number (If Customer Engagement is master) |
| nps.grade Example: “8” | int | Latest grade set by the customers |
| nps.datetime Example: “2020-01-01T00:00:00.000+01:00” | datetime | Date and time of when the grade was set |
| nps.averagegrade Example: “9,75” | number | Average score of all grades from the specific contact |
| rfm Example: “86.00000” | number | RFM score |
| retail.keyvalue.recency Example: “8” | int | How recently the contact made a purchase |
| retail.keyvalue.frequency Example: “9” | int | How frequent the contact makes purchases |
| retail.keyvalue.monetary Example: “8” | int | How much money the contact has spent |
| registrationDate Example: “2020-01-01T00:00:00Z” | datetime | Date and time of registration date |
| lastModifiedTime Example: “2020-01-01T00:00:00” | datetime | Date and time of when the contact was last modified |
| contactPreferencesAcceptsEmail Example: “true” | boolean | If the contact accepts email communication |
| contactPreferencesAcceptsSms Example: “true” | boolean | If the contact accepts sms communication |
| contactPreferencesAcceptsPostal Example: “true” | boolean | If the contact accepts postal communication |
| isApproved Example: “true” | boolean | If the contact is approved and verified in Customer Engagement |
| statusEmail Example: “Active / Inactive” | string | If the contact is reachable by email |
| statusSms Example: “Inactive” | string | If the contact is reachable by sms |
| statusPostal Example: “Active / Inactive” | string | If the contact is reachable by postal |
| storeExternalId Example: “123” | string | Regular Store (External id) |
| createdInStoreExternalId Example: “123” | string | Recruited by store (ExternalId) |
| retail.keyvalue.purchaseamounttotal Example: “1000.00” | decimal | Total purchase amount |
| retail.keyvalue.numberofarticlepurchasestotal Example: “10.00” | decimal | Total number of purchased articles |
| retail.keyvalue.averagereceipttotal Example: “100.00” | decimal | Average receipt amount of all purchases |
| retail.keyvalue.latestreceiptdate Example: “2020-01-01 00:00:00” | datetime | When the last purchase was made |
| retail.keyvalue.purchasefrequencytotal Example: “10.00” | decimal | Total number of purchases |
| retail.keyvalue.purchaseamountlast12months Example: “1000.00” | decimal | Total purchase amount over the last 12 months |
| retail.keyvalue. numberofarticlepurchaseslast12months Example: “10.00” | decimal | Total number of purchased articles over the last 12 months |
| retail.keyvalue.averagereceiptlast12months Example: “100.00” | decimal | Average receipt amount on all purchases made in the last 12 months |
| retail.keyvalue.purchasefrequencylast12months Example: “10.00” | decimal | Total number of purchases made in the last 12 months |
| retail.keyvalue.purchaseamountlast24months Example: “1000.00” | decimal | Total purchase amount in the last 24 months |
| retail.keyvalue. numberofarticlepurchaseslast24months Example: “10.00” | decimal | Total number of purchased articles in the last 24 months |
| retail.keyvalue.averagereceiptlast24months Example: “100.00” | decimal | Average receipt amount on all purchases made in the last 24 months |
| retail.keyvalue.purchasefrequencylast24months Example: “10.00” | decimal | Total number of purchases made in the last 24 months |
Member level fields are also available (for example, member.level) but the exact member fields and their names can vary depending on which member level model you are using.