| Field | Description | Data type | Example value |
|---|---|---|---|
| id | The unique contact ID generated by Engage | GUID | 0C1216A2-E0F2-4682-A377-A982009D737A |
| isDeleted | Whether a contact is deleted or not | boolean | 0 |
| deletedOn | When the deletion happened | datetime | 2020-01-01T00:00:00.000+01:00 |
| deletionReason | Why the deletion happened | varchar | DECEASED, MANUALLY_REMOVED |
| firstName | First name | string | Jane |
| lastName | Last name | string | Doe |
| street | Street address | string | Janes street 12 |
| zipCode | Postal code | string | 123 45 |
| city | City | string | Stockholm |
| Email address | jane.doe@voyado.com | ||
| mobilePhone | Mobile phone number | mobilephone | +46123456789 |
| countryCode | Country code | countrycode | SE |
| socialSecurityNumber | Social security number (actually the Swedish the personal identity number or Finnish personal identity code) | socialsecuritynumber | 199101010101 |
| gender | Gender | string | Female |
| age | Age | int | 29 |
| createdInStore | Recruitment store | string | 03591CA1-706A-4F9D-89DA-A97600D23FB7 |
| store | Regular store | string | 51C5FFB2-B8E9-455B-9102-A976009CACEA |
| careOf | Care of address | string | |
| country | Country | string | Sweden |
| birthDay | Birth date | date | 1991-01-01 |
| memberNumber | Customer number (If Engage is master) | sequence | 1234567890 |
| nps.grade | Latest grade set by the customers | int | 8 |
| nps.datetime | Date and time of when the grade was set | datetime | 2020-01-01T00:00:00.000+01:00 |
| nps.averagegrade | Average score of all grades from the specific contact | number | 9,75 |
| rfm | RFM score | number | 86.00000 |
| retail.keyvalue.recency | How recently the contact made a purchase | int | 8 |
| retail.keyvalue.frequency | How frequent the contact makes purchases | int | 9 |
| retail.keyvalue.monetary | How much money the contact has spent | int | 8 |
| registrationDate | Date and time of registration date | datetime | 2020-01-01T00:00:00.000+01:00 |
| lastModifiedTime | Date and time of when the contact was last modified | datetime | 2020-01-01T00:00:00.000+01:00 |
| contactPreferencesAcceptsEmail | If the contact accepts email communication | boolean | true |
| contactPreferencesAcceptsSms | If the contact accepts sms communication | boolean | true |
| contactPreferencesAcceptsPostal | If the contact accepts postal communication | boolean | true |
| isApproved | If the contact is approved and verified in Engage | boolean | true |
| statusEmail | If the contact is reachable by email | string | Active / Inactive |
| statusSms | If the contact is reachable by sms | string | Inactive |
| statusPostal | If the contact is reachable by postal | string | Active / Inactive |
| storeExternalId | Regular Store (External id) | string | 123 |
| createdInStoreExternalId | Recruited by store (ExternalId) | string | 123 |
| retail.keyvalue.purchaseamounttotal | Total purchase amount | decimal | 1000.00 |
| retail.keyvalue.numberofarticlepurchasestotal | Total number of purchased articles | decimal | 10.00 |
| retail.keyvalue.averagereceipttotal | Average receipt amount of all purchases | decimal | 100.00 |
| retail.keyvalue.latestreceiptdate | When the last purchase was made | datetime | 2020-01-01T00:00:00.000+01:00 |
| retail.keyvalue.purchasefrequencytotal | Total number of purchases | decimal | 10.00 |
| retail.keyvalue.purchaseamountlast12months | Total purchase amount over the last 12 months | decimal | 1000.00 |
| retail.keyvalue. numberofarticlepurchaseslast12months | Total number of purchased articles over the last 12 months | decimal | 10.00 |
| retail.keyvalue.averagereceiptlast12months | Average receipt amount on all purchases made in the last 12 months | decimal | 100.00 |
| retail.keyvalue.purchasefrequencylast12months | Total number of purchases made in the last 12 months | decimal | 10.00 |
| retail.keyvalue.purchaseamountlast24months | Total purchase amount in the last 24 months | decimal | 1000.00 |
| retail.keyvalue. numberofarticlepurchaseslast24months | Total number of purchased articles in the last 24 months | decimal | 10.00 |
| retail.keyvalue.averagereceiptlast24months | Average receipt amount on all purchases made in the last 24 months | decimal | 100.00 |
| retail.keyvalue.purchasefrequencylast24months | Total number of purchases made in the last 24 months | decimal | 10.00 |
Member level fields are also available (for example, member.level) but the exact member fields and their names can vary depending on which member level model you are using.