Contact Data product

The Contact Data product focuses on contacts/members data. It offers a single, reliable contact list that everyone can use to personalize communication and improve customer engagement

The previously nested value_json (VARIANT) field has now been expanded into explicit, typed columns that reflect the actual columns delivered to the tenant catalog.

Tenant column:tenant_id
Description: The table contains contact/member records. Each row represents a contact with its detailed attributes flattened into dedicated columns — identity and profile fields (names, email, phone, address), membership and marketing metadata, and registration/creation timestamps. This data can be used for:

building a single reliable contact list for personalization
analyzing contact management processes and engagement
tracking changes over time via the timestamp fields
integrating contact data with other systems

Column	Data Type
tenant_id	STRING
careOf	STRING
city	STRING
contactId	STRING
contactTypeId	STRING
countryCode	STRING
creationTime	TIMESTAMP
customAttributes	STRING
dateOfBirth	STRING
email	STRING
externalId	STRING
firstName	STRING
gender	STRING
isApproved	STRING
language	STRING
lastName	STRING
marketingGroupId	STRING
memberNumber	STRING
mobilePhone	STRING
postalCode	STRING
registrationByStoreId	STRING
registrationDate	TIMESTAMP
registrationSourceType	STRING
registrationSpecificSource	STRING
street	STRING
swedishFinnishPersonalIdentityNumber	STRING
timestamp	TIMESTAMP

BI export

Delta share

Webhooks