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Use this share to understand your customers’ loyalty program engagement, track promotion usage, point accumulation and redemption patterns, and analyze customer lifetime value through rewards activity. This data helps you identify your most engaged customers and optimize your loyalty program strategy.
This product only contains point account data at this time. Promotion data is still in the Engage Data product.

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point_account

Tenant column identifier: tenantId The point_account table stores the current state of each customer’s point account, including their point balance and account metadata. Use this table to understand your customers’ point balances and track changes over time. You can join this table with contact data to segment customers by their point holdings or identify high-value loyal customers.