- Audience segmentation based on demographic and lifestyle attributes
- Personalization strategies using household-level data
- Tracking contact enrichment history and managing data integrity
- Analyzing customer lifecycle patterns and household behaviors
bisnode_enrichment
Tenant column:tenantIdDescription: The table contains data related to customer enrichment activities. It includes information about contacts, their corresponding identifiers, and details about the enrichment process such as the value, type, and the temporal aspects of changes. This table is useful for tracking updates to customer profiles, understanding enrichment history, and managing data integrity by identifying deleted entries.
| Column name | Type |
|---|---|
| tenant_id | STRING |
| contact_id | STRING |
| bci_id | STRING |
| value | STRING |
| type | STRING |
| precision | STRING |
| enrichment_id | STRING |
| version | INT |
| is_deleted | BOOLEAN |
| change_type | STRING |
| event_timestamp | TIMESTAMP |
| write_timestamp | TIMESTAMP |