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Product domains are the major capability areas within Voyado Customer Engagement. Each domain represents a distinct part of what the platform does, such as managing customer data, enabling loyalty programs, or delivering communication. Product domain documentation includes everything you need to understand and work within that capability area. In each domain, you’ll find related APIs, data models, and workflows to make it easier to understand how the various parts of Customer Engagement work together.

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Contacts

The Contacts domain forms the foundation of Voyado Customer Engagement, as every interaction, event, and piece of customer data is anchored to an individual contact profile.

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Loyalty

The Loyalty domain is the part of Voyado Customer Engagement that turn customer data and behavior into meaningful incentives, forming the core of retention and repeat purchase strategies.

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Campaigns

The Campaigns domain of Voyado Customer Engagement activates customer data through structured, targeted, and personalized communication across email, SMS, and other channels, and turns customer insight into executable messaging capabilities.

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E-com and tracking

The E-com and tracking domain captures customer behaviour and interactions across digital touchpoints on your e-commerce and connects them to the customer profile in Customer Engagement. It includes Web activity tracking, Onsite messaging and Back in stock notifications.

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Personalization and recommendations

When you connect Voyado Customer Engagement with Voyado Product Discovery, using the Product Discovery integration, a completely new set of capabilities is unlocked. We call them Connected capabilities and they can be used both onsite and in outbound communication. Features include Connected recommendations, Audience-driven personalization, and Enhanced merchandising capabilities.