About contacts

An end-user in Engage is called a "contact". In Engage there are many contact types: Contact, Member as well as custom types based on a retailer's specific requirements.

Cow Hills is able to search for contacts in Engage without specifying the contact type. This allows a search to be made for a contact, regardless of their contact type, using only an address or mobile number. However, all contacts registered and updated in-store through the Cow Hills POS will be saved as type Member.

Your goal should be to have all your end-users as contact type Member. This allows them to be awarded loyalty in form of points and vouchers, making use of the power of Engage, and allows you the retailer to gather more useful data. 

All contact data displayed in the Cow Hills POS can be updated and saved. Custom attributes can also be added in the POS and then synced back to Engage.