Predictive scoring - export fields
Field | Type | Description |
contactId | GUID | 1E46D85F-2B20-43E1-8E12-A53100909F8F |
averageDaysBetweenPurchases | decimal | Average days between purchase ex: 123.4 |
purchasedRecently | boolean | true/false |
yearsLeftAsActiveCustomer | decimal | Days left ex: 123.4 |
activeSegment | string | Active, Declining or Leaving. Actionable scoring buckets 0-0.5, 0.51-0.75, 0.76-1.0 |
churnDate | date | The predicted date that this customer will be lost |
churnScore | decimal | Probability scoring for losing the customer |
clv | Decimal/Currency | Currency |
changeDateTime | datetime | Datetime when row was changed |
changeType | Insert/Update/Delete |