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Introduction to email content population

In emails created in Engage, it's possible to add content that has been fetched from an external source. This requires the use of specific email modules that match the specific type of content.

The most common use case is populating product modules from a XML product feed (the Google format is recommended). Content can also be fetched from an external API endpoint. See this article for more information on using the product feed in email modules.

Using an XML product feed is easy as long as you've already set up a suitable feed. Talk to your contact at Voyado about setting up this integration.


Your product feed need to be accessible through an open URL so that Engage can fetch it. Your product feed can't be on a file or located in an FTP folder; it must be located on an open HTTP endpoint.