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Contact attributes

A contact in Engage is created with many default attributes, known as standard attributes (or standard fields). For example: Contact type, First Name, Last Name, E-mail, and others.

You can see the whole list of standard contact attributes here.

But it's also possible to creature custom contact attributes for your particular Engage environment, if you need your contacts to hold more information. Here's how to do that through the configuration area.

Finding the Engage configuration area


You'll need to have configurator permissions for your Engage account to access the configuration area. To get these permissions, contact your Voyado team.

In the Engage front-end, navigate to Administration and then select Configure Engage:


This will take you from Engage to the configuration area.

The contact attributes page

When you arrive at Contact Attributes in the configuration area, you'll see a list of all the current custom attributes that have been created (if any).


At the bottom of the custom attributes list is the button that you use to add a new attribute:


Finally, below this is the area where you can see the standard (default) contact attributes:


Finally, selecting the "edit" icon on the right hand side of an attribute brings up this panel, allowing you to edit some of the values for that custom attribute.


See the next section for a description of the settings on the panel.

Adding a custom attribute

When you select "Add attribute" you will see this panel:


These values are needed to create your new custom attribute. The first three are:

  • Name: This is the attribute's display name, shown on contact cards or in segmentations.

  • Id: This is an attribute's database name used during integration, when importing/exporting, or when personalizing contact data in a mailing from Engage. It is required to be unique (an attribute can't be created if you try to use an already existing attribute name). An Id can't be changed once the attribute is saved and created.

  • Type: There are many attribute types used for different data types or behaviours. Only some types can be used to create custom attributes. In the next section are the types available for creating custom attributes.


The Id is the unique identifier for the attribute and can only contain the characters a-z, A-Z, 0-9. It is best practice to spell the Id using camel case, for example: "myUniqueId".

The next three settings decide the placement of the custom attribute on the contact card in Engage.

  • Show in contact-card panel or tab: This determines where in the contact card in Engage this attribute will be displayed. For example, "First name" might belong to the "Contact details" tab, while a "Number of pets" attribute might belong to "Interests".

  • Row: The row (1-3) of your custom attribute on the page.

  • Column: The column (1-3) of your custom attribute on the page.

Each attribute also comes with four independent check-boxes.

  • Segmentable: Select this if the attribute can be used for segmentation.

  • Allow in personalization: Select this if the attribute can be used to personalize contact data in emails, like this: "Hello [[firstName]] here comes a special offer".

  • Exportable: Select this if the attribute should be included when exporting contacts.

  • Read-only in contact card: Select this if the Engage admin can change the value of this attribute for a contact directly on the contact card in Engage.

Data types when creating custom attributes

When creating a custom attribute you have to choose its type. Here's what you can choose from.


A checkbox is suitable for true/false values. When the attribute is created, you can choose the predefined default value that contacts will get upon creation if no specific value is given. In addition to true/false, a new contact can be given the value of "not set". Example of use: "Has drivers license: true"

Checkbox (multiple)

A multiple checkbox attribute is used to group several checkboxes within the same category. The id and name of the various checkboxes you want to use are specified like this:

id1=Display name 1
id2=Display name 2
id3=Display name 3

In the configuration area, it looks like this:


When creating a custom attribute, you can specify the checkboxes that are pre-selected for new contacts. This is done by comma-separating those ids in the "Default value" field as seen in the image above.

This example would give the following setup for newly created contacts:


Another use case would be to create a custom attribute named "Interests" with the options Sailing, Golf, Tennis, Wrestling.


The basic date attribute, consisting of year, month and day.

Date and time

A combined date and time attribute that can be used when tracking a specific time, for example when the contact last logged into the e-com. This follows ISO 8601.

Dropdown menu

A list of values that will appear in a dropdown, allowing one to be selected. A default value can be set.


A whole number without decimals. When configuring this attribute, you can define a minimum value. The maximum length of this field is 12 digits. Example of use: Number of pets.


Use this to hold a short text.

Long string

Use this if you need a text with several words or sentences.

Number (decimal)

Stores a decimal number, for example, height in meters. Be careful to use the correct decimal separator in your number, which will either be point or comma depending on your UI Culture setup.