Best practices
Here are some best practices when working with Vipps and Engage:.
Creating an account online
Follow these steps:
Send a reset password email from Voyado
Use a custom activity to create a customer object in the e-com
Example:
Welcome flow
The welcome flow automation looks like this:
Promotions
Create an automation in Engage that triggers when the consent VippsFordeler is set to true.
When a contact enters this automation, assign a promotion to them. This ensures that new sign-ups will always see a promotion in the app as soon as they give their consent to Vipps Benefits.
Segmentations
Contacts who have consented to Vipps Benefits:
Contacts who have the approved Vipps CIBA flow:
Contacts who have approved Vipps CIBA and their source (how they were created):
Created from the POS:
Created from the Vipps app:
Comparing sign-ups before and after go-live
You can segment for the number of sign-ups you had before go live, and compare that to afterwards.
Before go-live:
After go-live:
This way you can compare if you have received more consents from your customers and also if the data model looks better that it did when they started using Vipps (and see how it looked before).
Redemption of vouchers and promotions
You can examine the redemption of vouchers and promotions and compare the contacts who have Vipps Benefits activated to those who don't.
Those contacts who have Vipps Benefits:
And those who don't:
